AFTER YEARS OF CLIMBING, I NOTICED THAT MANY OF MY FEMALE PARTNERS LAMENTED ABOUT THE STYLE OF THEIR OUTDOOR CLOTHING. I WAS INTERESTED TO SEE WHAT THE PROBLEMS WERE IN THE MARKET, AND IF I COULD DO ANYTHING TO ADDRESS THESE ISSUES. MY THESIS IS THE RESULT OF AN EXPLORATION TO SEE WHAT WOMEN WANT IN THEIR CLIMBING APPAREL, AND WHAT COULD BE CREATED TO ALIGN WITH THESE PREFERENCES.

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